--- title: Com Laude dotBrand next steps description: To maximise the value an organisation can reap it's essential to understand what can be represented as dotBrand Top Level Domains in the application window image: https://go.comlaude.com/hubfs/Applying_For_a_dotBrand_TLD-Thumbnail.png --- [![Com Laude - Logo - Strapline - White out gradient](https://go.comlaude.com/hs-fs/hubfs/Com%20Laude%20-%20Logo%20-%20Strapline%20-%20White%20out%20gradient.png?width=250&height=60&name=Com%20Laude%20-%20Logo%20-%20Strapline%20-%20White%20out%20gradient.png "Com Laude - Logo - Strapline - White out gradient")](https://www.comlaude.com) # Is a dotBrand right for your organisation?   # What to do next:   To maximise the value an organisation can reap from an application it is essential to understand whether a particular brand or string can be represented as a dotBrand Top Level Domain in the next application window, and to understand possible risks and hurdles associated with applying.   The first step that any organisation should take before committing resources to apply for their own dotBrand is to understand the likelihood of success for an application. ICANN’s rules on who can apply, and what they can apply for are complex and so it is prudent to collaborate with a partner who not only understands the process and the criteria but has also experience of managing similar applications during the first gTLD phase to determine whether an application will be successful.  Com Laude can provide an initial recommendation on the potential success of an application through a thorough analysis of the strings(s), the existing intellectual property portfolio, and the competitive landscape the organisation operates in through our tailored Feasibility and Landscape Study.   Our tailored Feasibility and Landscape Study will include a detailed look at: - Comprehensive review of your TLD against blocked terms, terms that require permission to apply, and geographic names to assess risk level - Competitive landscape review – what existing and potential applications could be made by competitors from the same industry?  - High-level advice on potential objections  - Recommendations on trademark filings for terms being considered as dotBrand applications.  - Review of the existing domain name portfolio to identify any secondary strings that may be considered for a dotBrand application #### Discuss next steps with us or request your Feasibility and Landscape Study today:   © Com Laude 2025 Com Laude 28 Little Russel Street London, WC1A 2HN United Kingdom