Back in 2012, more than 600 companies applied for a dot brand TLD (and many applied for more than one). But fewer have taken the step to launch one.
In this white paper, IP commentator and journalist, Ed Conlon, speaks to brand experts at Google and Major League Baseball to examine the challenges and the successes these big brands have found bringing their TLD to market.
Learn how to navigate the dot Brand sphere.
Understand how to develop a dot Brand strategy and purpose.
Get valuable tips on maintaining and improving your search ranking.