---
title: Com Laude | The Appeal of dotBrands
description: In this white paper, IP commentator and journalist, Ed Conlon, speaks to brand experts at Google and Major League Baseball to examine the challenges and successes in bringing their TLD to market.
image: https://go.comlaude.com/hubfs/appeal-dot-brands-1.jpg
---

[![Com Laude - Logo - Strapline - Solid](https://go.comlaude.com/hs-fs/hubfs/Com%20Laude%20-%20Logo%20-%20Strapline%20-%20Solid.png?width=350&height=84&name=Com%20Laude%20-%20Logo%20-%20Strapline%20-%20Solid.png "Com Laude - Logo - Strapline - Solid")](https://www.comlaude.com)

![dotBrands](https://go.comlaude.com/hs-fs/hubfs/dotBrands.gif?width=754&height=512&name=dotBrands.gif "dotBrands")

# WHITE PAPER: The Appeal of dotBrands

Back in 2012, more than 600 companies applied for a dotBrand TLD (and many applied for more than one).

In this white paper, IP commentator and journalist, Ed Conlon, speaks to brand experts at Google and Major League Baseball to examine the challenges and the successes these big brands have found bringing their TLD to market.

### Download the white paper

## WHAT'S INSIDE?

![Red box containing a checkmark](https://cdn2.hubspot.net/hub/7528309/hubfs/raw_assets/public/mV0_hubspot/rally_theme/images/check-button.png?width=39&height=39&name=check-button.png "Red box containing a checkmark")

### NAVIGATE DOTBRANDS

Learn how to navigate the dotBrand sphere.

![Red box containing a checkmark](https://cdn2.hubspot.net/hub/7528309/hubfs/raw_assets/public/mV0_hubspot/rally_theme/images/check-button.png?width=39&height=39&name=check-button.png "Red box containing a checkmark")

### STRATEGY

Understand how to develop a dotBrand strategy and purpose.

![Red box containing a checkmark](https://cdn2.hubspot.net/hub/7528309/hubfs/raw_assets/public/mV0_hubspot/rally_theme/images/check-button.png?width=39&height=39&name=check-button.png "Red box containing a checkmark")

### ENHANCED SEO

Get valuable tips on maintaining and improving your search ranking.

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